Logo Design

Another Tufts Is Possible

Another Tufts is Possible is “a collective of faculty curating a digital platform, community conversations, and collective vision for a more just institution. We recognize that Tufts University does disproportionate harm to Black people and other racialized members of our community. We see the need to name and analyze this systemic hazard, and then to envision together the remedies and repairs for our future. Taking our lead from the Movement for Black Lives, we believe Another Tufts Is Possible. We invite all members of the Tufts community, across all schools and campuses, to collectively imagine a Tufts for Black Lives. All submissions will be read and highlights will be published on the website and social media platforms in an effort to build a collaborative vision.”

Main Points

• obviously, Black lives and Black life matters

• intersectionality 

• transformative justice 

• institutional accountability and responsibility 

• digital activism + direct action 

• dreaming otherwise + tangible shifts, addressing the roots of systemic injustice

Design Sketches

The members of Another Tufts is Possible wanted the logo to be abstract, gesture towards futurity, and world-making. I intended to create a logo that is simple, appropriate, and distinctive. My goal is identification, not communication. The logos draw inspiration from themes of balance, the sunrise, and the Black Power Movement. The curves are imperfect on the elephant and black panther, which is okay because this is a sketch. I kept the concept sketches monochromatic to focus on the form. The geometric shapes are modeled in Rhinoceros, which allows me to ideate quickly and preciously.

Accessibility

I added closed captions to Another Tufts is Possible Webinar. While editing, I made sure to spell all names and student organizations correctly. Additionally, I suggested ATIP use stream text to caption future webinars, so the live event is accessible.

Typefaces

The members of ATIP designed Instagram posts where the logo took up too much space, and the serif typeface was difficult to read. I redesigned the Instagram posts centering accessibility and Black designers. My goal to practice care work. Decentering whiteness means recognizing that white supremacy is woven into design principles, trends, and default options. What does it mean to assume Helvetica is the accessible standard? Design is not neutral.

Instagram

Facebook

More Coming Soon!