My Design Philosophy

1. Defining Purpose: I begin projects with guiding the essential questions: what is the why? What medium best archives the goal? And what is the piece doing? I often start my projects with mind-mapping find new ideas to make sure all perspectives are considered. 

2. Research: Aesthetics become choreography that demands work. When designing a new project, I focus first on the big picture concept and then find which tools are necessary for the task. When doing work for others, I ask myself, “what are they trying to communicate?” “What are the core elements of their ideas?” “What is their history?”

3. Communication and Collaboration: I am always in constant collaboration with my friends, mentors, and elders. When doing work for others, I budget in time to implement design feedback to build a mutual working relationship. My philosophy design philosophy centers, compromise, storytelling, and listening. 

4. Design: I often draft on paper and then transition to the computer. Design means making multiple rough drafts, exploring a variety of ways to tell a story, and centering clear visual communication. 

Code Switch